If you’ve heard the name July Jones then you already know how she has a knack for creating blistering hot pop anthems that has seen her working with the likes of BTS and Sigala as a songwriter, but it’s her solo material that has her penned down as a pop icon in the making. She has no fear within the realms of pop, she’s able to charge out into battle like the alternative pop maverick she is and leave us all encapsulated by the creativity she has on display within her music. If you need anymore proof then 2020 Girls is the perfect place to start with it putting the emphasis on her no-holds-barred approach to songwriting.
“2020 Girls is about showing the new era of women empowerment. With its lyrics which some people might find provocative, 2020 Girls shows women in a less emotional light. The chorus being ‘fuck him on the first date, tell him that he can’t stay, 2020 no shame,’ I tried to show its okay to have one-night stands, multiple lovers as a woman,” the artist who’s originally from Slovenia explains. “I also wanted to emphasise on a diversity of women by including trans women and women from different ethnical background in the music video, breaking down a stereotype of what a woman looks like and how a woman should behave.”
The whole piece is built around the classic Cyndi Lauper track Girls Just Wanna Have Fun with Jones forcibly catapulting the iconic 80’s pop anthem into the modern era with blossoming synth beats and expressive trap flourishes. The high octane singles holds no punches with the fierce lyrics being undeniably empowering yet provocative at the same time, which is perfect for a track that’s about it being okay to have one night stands if you’re a woman. July Jones, she’s not a pop princess, she’s a pop queen.