Electronic Genres Hip-Hop Music Music Videos

Dayton James unveils the stunning video to his luscious new single “Already Won”


One thing I love is when artists take the styles of certain genres from the past and bring them fully into the modern day. Every time you get a different result that breathes new life into the old school nature of that sound. UK born but now Toronto based artist Dayton James shows how to do all that and more in his latest funk infused single Already Won.

The production has this laidback 90’s R&B/soul sound that’s mixed with alluring synths of modern day electro pop that is simply sublime. Then you’ve got James’ luscious vocal that sends shivers down my spine, it genuinely has so much raw emotion in it that makes every poignant lyric feel like the final hit in a prize winning fight. Combine all of that with a stunningly shot music video and you’ve got a mesmerising piece of music.


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