HOAX are an indie pop/rock band from Queens in New York and have been known for creating modern music that dives into the human condition whilst also having a vintage feel to it, with the flair of Motown and undeniable honesty of 90’s R&B. Today they’ve continued this theme by Unconditional which focuses in on why we see people for their flaws and imperfections rather than, as the title suggests, who they are unconditionally.

I think it’s natural for us as humans to seek out and want to be with people who are just like us: reaffirmations of the same beliefs,” The band explain. “We all come with a set of User Terms & Conditions and we allow people into our lives based on if they will or will not violate our terms. But then there is love. Which is not subject to the laws of our personal Terms & Conditions. So naturally, when you give yourself to someone completely a transition must take place. The hope is that when someone is done listening they can evaluate all the things they are and aren’t willing to give up and accept. That’s just the start. Unconditionality is a lifelong work. And admittance is the first step.

It’s quite a poignant message wrapped up in a indie pop and R&B track with the lyrics offering a deeper observation into how we perceive people with the dulcet tones of the lead vocalist helping drive this message forward. Merge that with the intoxicatingly good chorus along with a groove that makes your body sway along to that addictive melody and you’ve got a track that has a beautiful sadness to it.

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