If you haven’t heard of Baby Queen yet then all you need to know is that she is one of the most promising young pop prodigies to come out of the UK in recent years and her previous tracks Internet Religion and Buzzkill are two of the best pop tracks to come out this year. Her sharp wit is showcased through her satirical lyrics and high octane production that has become a staple of her sound.
Today she’s come out with a new track titled Medicine, a deeply personal track that she says is “about a tangle of mental health and navigating your way through this world. Whilst being so unhappy and equally disillusioned with the cyber landscape that we are forced to live inside, and the different ways people might numb themselves, or try to find a place where they can exist in amongst all of this fucking chaos.”
This is what I love about this artist, she isn’t afraid to be openly honest with her audience. She makes music that no matter who you are and what you’re going through you can find a place of comfort within her music that makes you feel like you don’t have to change anything about yourself, no matter what others say. This piece shows the numbness we all feel when it comes to our online personas and the unrealistic expectations that come along with the cyber world but it’s her vibrant production that offers some form of hope.
Baby Queen is only just beginning her reign of the pop world in the UK and we’re fully here for it as one of her loyal subjects.