Hyper pop as a genre is truly thriving right now and when you’ve got artists like Cookii leading the way in expanding the sonic universe that this sound has to offer then it’s easy to see why so many people are falling in love with this genre. Cookii already impressed us with her debut Coca-Cola which we added to our Unskippable Songs 2020 playlist and her sophomore single Love Yourself (Spend Forever) only builds on this triumphant single further with a more bombastic and vibrant sound that has me hooked.
It’s an explosive track with one of the best hooks I’ve heard in a long time, genuinely you’ll be singing, “Click click boom,” under your breath for many weeks to come after just one listen to this track. The lyrics playfully discuss retail therapy with the scintillating production of glitchy synths and high-spirited melodies adding to the feel good nature this track offers throughout the piece. This Aussie is thriving right now and I cannot recommend getting into her sound enough as it is a euphonic treat that will have you feeling overjoyed in no time.